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Selected:Service BlueprintingCustomer Journey CanvasExpectation MappingArchitecture Inception Canvas
| Criterion | ![]() UX Design Service Blueprinting | ![]() UX Design Customer Journey Canvas | ![]() Facilitation Expectation Mapping | ![]() Architecture Architecture Inception Canvas |
|---|---|---|---|---|
Purposedifferent | When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When roles, interfaces, or projects fail because of differing expectations, Expectation Mapping surfaces these differences. It shows what each side takes for granted and where the pictures diverge. | The Architecture Inception Canvas bundles the first architecture questions into a compact decision picture. It fits when an initiative is still in motion but still needs clear guardrails. |
Complexitydifferent | High | Medium | Low | Low |
Timedifferent | 0.5-2 Tage | 1-3 h | 45-90 min | 1-2 h |
Participantsdifferent | 6-12 | 3-10 | 3-12 | 3-8 |
Formatsame | Workshop | Workshop | Workshop | Workshop |
Outputdifferent | Service Blueprint, Fail Points, Ownership Map | Customer Journey Canvas, Pain Points, Experience Opportunities | Expectation Map, Alignment Notes, Agreements | Inception Canvas, Risks, Goal List, Open Questions |
Tagsno overlap | Service designOperationsJourneyBlueprint | JourneyCustomerService designCanvas | AlignmentStakeholdersTeam | AlignmentArchitectureCanvas |



