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Criterion
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Paper illustration for ABC Analysis
Operations
ABC Analysis
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Purposedifferent
When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.
Complexitydifferent
HighMediumLowMedium
Timedifferent
0.5-2 Tage1-3 h30-60 min2-4 h
Participantsdifferent
6-123-101-54-10
Formatdifferent
WorkshopWorkshopAsyncWorkshop
Outputdifferent
Service Blueprint, Fail Points, Ownership MapCustomer Journey Canvas, Pain Points, Experience OpportunitiesABC Classification, Focus Rules, Control ListJourney Map, Pain-point List, Opportunity Backlog
Tagsno overlap
Service designOperationsJourneyBlueprint
JourneyCustomerService designCanvas
PrioritizationOperationsPortfolio
JourneyServiceService design
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