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Criterion
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
A 5 Whys working surface connects an observable problem with evidenced causes, marked uncertainty and concrete countermeasures with ownership.
Operations
5 Whys
Paper illustration for Kepner-Tregoe
Operations
Kepner-Tregoe
Purposedifferent
When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.For a single, hard-to-explain deviation, the method exposes the causal chain behind the visible symptom. It keeps the cause open until a controllable condition emerges instead of a mere description.For a disturbance that's hard to pin down, the method cleanly separates problem, cause, and decision. It reduces mixing when symptoms allow several interpretations.
Complexitydifferent
HighMediumLowHigh
Timedifferent
0.5-2 Tage1-3 h15-30 min2-8 h
Participantsdifferent
6-123-102-62-8
Formatdifferent
WorkshopWorkshopWorkshopWorkshop + async
Outputdifferent
Service Blueprint, Fail Points, Ownership MapCustomer Journey Canvas, Pain Points, Experience OpportunitiesRoot cause notes, CountermeasuresProblem Analysis, Decision Analysis, Risk Plan
Tagsno overlap
Service designOperationsJourneyBlueprint
JourneyCustomerService designCanvas
Root causeIncidentLeanProblem solving
Problem solvingRoot causeDecisionOperations
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