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Criterion
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution.The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitydifferent
HighMediumLowMedium
Timedifferent
0.5-2 Tage1-4 Wochen20-35 min1-5 Tage
Participantsdifferent
6-123-10 Kunden1-5Nutzertraffic
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncAsync
Outputdifferent
Service Blueprint, Fail Points, Ownership MapConcierge Learnings, Service Blueprint, MVP RisksTest Card with a pre-set thresholdClick Data, Interest Signal, Learning Decision
Tagsno overlap
Service designOperationsJourneyBlueprint
MVPValidationServiceDiscovery
ExperimentsValidationDiscoveryHypothesis
ValidationExperimentsDemandDiscovery
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