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Criterion
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Paper illustration for Argument Mapping
Decision Making
Argument Mapping
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Kepner-Tregoe
Operations
Kepner-Tregoe
Purposedifferent
When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.For a disturbance that's hard to pin down, the method cleanly separates problem, cause, and decision. It reduces mixing when symptoms allow several interpretations.
Complexitydifferent
HighMediumMediumHigh
Timedifferent
0.5-2 Tage1-3 h2-4 h2-8 h
Participantsdifferent
6-121-84-102-8
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Service Blueprint, Fail Points, Ownership MapArgument Map, Evidence Gaps, Decision RationaleJourney Map, Pain-point List, Opportunity BacklogProblem Analysis, Decision Analysis, Risk Plan
Tagsno overlap
Service designOperationsJourneyBlueprint
SensemakingDecisionRationale
JourneyServiceService design
Problem solvingRoot causeDecisionOperations
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