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Criterion
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Paper illustration for Argument Mapping
Decision Making
Argument Mapping
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration of an IBIS map with issues, positions and arguments
Knowledge Modeling
IBIS
Purposedifferent
When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus.
Complexitydifferent
HighMediumMediumMedium
Timedifferent
0.5-2 Tage1-3 h2-4 h1-3 h
Participantsdifferent
6-121-84-102-8
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Service Blueprint, Fail Points, Ownership MapArgument Map, Evidence Gaps, Decision RationaleJourney Map, Pain-point List, Opportunity BacklogIssue Map, Positions, Argument Notes
Tagsno overlap
Service designOperationsJourneyBlueprint
SensemakingDecisionRationale
JourneyServiceService design
RationaleKnowledgeDecision
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