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Criterion
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Stakeholder Mapping
Facilitation
Stakeholder Mapping
Purposedifferent
When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.When an initiative depends on many people, interests, and power dynamics, Stakeholder Mapping systematically orders the environment. It shows who influences, who is affected, and where relationship management or safeguarding matters first.
Complexitydifferent
HighMediumMediumLow
Timedifferent
0.5-2 Tage1-2 h1-3 h60–90 min
Participantsdifferent
6-124-123-102-8
Formatdifferent
WorkshopWorkshopWorkshopWorkshop + async
Outputdifferent
Service Blueprint, Fail Points, Ownership MapAlignment Map, Open Issues, Decision QuestionsCustomer Journey Canvas, Pain Points, Experience OpportunitiesStakeholder Map, Engagement Plan, Risk Notes
Tagsno overlap
Service designOperationsJourneyBlueprint
AlignmentStakeholdersStrategyFacilitation
JourneyCustomerService designCanvas
StakeholdersAlignmentFacilitationChange
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