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| Criterion |  Agile Scrum |  Growth A/B Testing |  Product Discovery MVP Test Matrix |  Product Discovery Experiment Canvas |
|---|---|---|---|---|
Purposedifferent | When a team needs to work in a fixed delivery rhythm, it stabilizes cadence, responsibility, and feedback loops. It makes collaboration reliable across sprint boundaries. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. |
Complexitydifferent | Medium | High | Medium | Low |
Timedifferent | 1-4 Wochen je Sprint, laufend | 1-4 Wochen | 45-75 min | 30-60 min |
Participantsdifferent | 3-10 (Scrum Team) | 1-6 | 2-8 | 1-5 |
Formatdifferent | Workshop + async | Async | Workshop | Workshop + async |
Outputdifferent | Product Backlog, Sprint Backlog, Increment, Sprint Goal | Experiment results, Decision log, Learning summary | Test Matrix, Test Plan | Completed Experiment Canvas, Success Metric |
Tagsno overlap | AgileIterationCadence | ExperimentsGrowthAnalyticsValidation | ExperimentsValidationDiscoveryOptions | ExperimentsValidationDiscoveryHypothesis |