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| Criterion |  Agile Scrum |  Growth A/B Testing |  Growth Funnel Analysis |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | When a team needs to work in a fixed delivery rhythm, it stabilizes cadence, responsibility, and feedback loops. It makes collaboration reliable across sprint boundaries. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Medium | High | Medium | Low |
Timedifferent | 1-4 Wochen je Sprint, laufend | 1-4 Wochen | 1-3 h | 1-5 Tage |
Participantsdifferent | 3-10 (Scrum Team) | 1-6 | 1-5 | Nutzertraffic |
Formatdifferent | Workshop + async | Async | Async | Async |
Outputdifferent | Product Backlog, Sprint Backlog, Increment, Sprint Goal | Experiment results, Decision log, Learning summary | Funnel report, Drop-off analysis, Optimization hypotheses | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | AgileIterationCadence | ExperimentsGrowthAnalyticsValidation | AnalyticsConversionGrowth | ValidationExperimentsDemandGrowth |