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| Criterion |  Business Strategy Scenario Planning |  UX Research User Interviews |  Business Strategy GAP Analysis |  Product Discovery Opportunity Interview |
|---|---|---|---|---|
Purposedifferent | Scenario Planning opens the view to several plausible futures instead of a single forecast. The method protects strategies from depending on too narrow an expected path. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. |
Complexitydifferent | High | Low | Medium | Medium |
Timedifferent | 0.5-2 Tage | 30–60 min per interview | 1-3 h | 30-60 min je Interview |
Participantsdifferent | 4-12 | 1 participant per interview | 2-8 | 5-12 Interviews |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Scenario Set, Strategic Implications, Robust Options | Interview Notes, Themes, Insight Summary | Gap Matrix, Action Plan, Risk Notes | Interview Notes, Opportunity Themes, Customer Quotes |
Tagsno overlap | StrategyUncertaintyPlanning | QualitativeResearchCustomerDiscovery | StrategyAnalysisPlanning | DiscoveryInterviewsOpportunityCustomer |