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| Criterion |  Business Strategy Scenario Planning |  UX Research Tree Testing |  UX Research First-click Testing |  Product Strategy Impact Mapping |
|---|---|---|---|---|
Purposedifferent | Scenario Planning opens the view to several plausible futures instead of a single forecast. The method protects strategies from depending on too narrow an expected path. | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. | When users immediately turn the wrong way on a screen or wireframe, first click testing checks initial orientation at high speed. The first click shows early whether expectation, labeling, and wayfinding fit together. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. |
Complexitydifferent | High | Medium | Low | Medium |
Timedifferent | 0.5-2 Tage | 1-2 Tage | 1-2 Tage | 45-90 min |
Participantsdifferent | 4-12 | Based on research question | 10-30 | 3-8 |
Formatdifferent | Workshop | Async | Async | Workshop |
Outputdifferent | Scenario Set, Strategic Implications, Robust Options | Findability Metrics, Path Analysis, Revised IA | Click Heatmap, Success Rate, Design Recommendations | Impact Map, Outcome Hypotheses, Delivery Options |
Tagsno overlap | StrategyUncertaintyPlanning | Information architectureNavigationFindability | UXNavigationFindabilityValidation | OutcomesStrategyBehaviorPlanning |