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| Criterion |  Business Strategy Scenario Planning |  Product Discovery Smoke Test |  Growth A/B Testing |  Product Discovery Assumption Mapping |
|---|---|---|---|---|
Purposedifferent | Scenario Planning opens the view to several plausible futures instead of a single forecast. The method protects strategies from depending on too narrow an expected path. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | High | Low | High | Medium |
Timedifferent | 0.5-2 Tage | 1-5 Tage | 1-4 Wochen | 45-60 min |
Participantsdifferent | 4-12 | Nutzertraffic | 1-6 | 2-8 |
Formatdifferent | Workshop | Async | Async | Workshop + async |
Outputdifferent | Scenario Set, Strategic Implications, Robust Options | Interest Metrics, Conversion Signal, Learning Note | Experiment results, Decision log, Learning summary | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | StrategyUncertaintyPlanning | ValidationExperimentsDemandGrowth | ExperimentsGrowthAnalyticsValidation | AssumptionsRiskExperimentsValidation |