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Criterion
Scenario Planning method illustration showing its working structure
Business Strategy
Scenario Planning
Paper illustration for PERT Estimation.
Decision Making
PERT Estimation
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
Scenario Planning opens the view to several plausible futures instead of a single forecast. The method protects strategies from depending on too narrow an expected path.On complex initiatives, a plain average tends to understate just how uncertain the outcome really is. It separates options, evaluation criteria, and open risks. The result is captured as a PERT Estimate, Expected Value, and Risk Notes.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitydifferent
HighMediumLowMedium
Timedifferent
0.5-2 Tage15-45 min1-5 Tage1-5 Tage
Participantsdifferent
4-121-8NutzertrafficNutzertraffic
Formatdifferent
WorkshopWorkshop + asyncAsyncAsync
Outputdifferent
Scenario Set, Strategic Implications, Robust OptionsPERT Estimate, Expected Value, Risk NotesInterest Metrics, Conversion Signal, Learning NoteClick Data, Interest Signal, Learning Decision
Tagsno overlap
StrategyUncertaintyPlanning
EstimationUncertaintyRisk
ValidationExperimentsDemandGrowth
ValidationExperimentsDemandDiscovery
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