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Criterion
Scenario Planning method illustration showing its working structure
Business Strategy
Scenario Planning
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration of KPI Tree with its method-specific working model.
Product Strategy
KPI Tree
Purposedifferent
Scenario Planning opens the view to several plausible futures instead of a single forecast. The method protects strategies from depending on too narrow an expected path.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list.
Complexitydifferent
HighMediumMedium
Timedifferent
0.5-2 TageMultiple workshops over several weeks90-180 min initial, dann laufend
Participantsdifferent
4-122-83-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Scenario Set, Strategic Implications, Robust OptionsHooked loop, Trigger map, Reward design, Ethics checkKPI Tree, Owner List
Tagsno overlap
StrategyUncertaintyPlanning
GrowthBehaviorRetention
MetricsStrategyAlignmentMeasurement
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A paper-based illustration representing North Star Metric with its core stages and visible working result.
Growth
North Star Metric
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Paper illustration of Goal Question Metric with its method-specific working model.
Engineering
Goal Question Metric
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping