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Criterion
Scenario Planning method illustration showing its working structure
Business Strategy
Scenario Planning
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Purposedifferent
Scenario Planning opens the view to several plausible futures instead of a single forecast. The method protects strategies from depending on too narrow an expected path.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.
Complexitydifferent
HighMediumMediumLow
Timedifferent
0.5-2 Tage1-3 h45-60 min1-5 Tage
Participantsdifferent
4-121-52-8Nutzertraffic
Formatdifferent
WorkshopAsyncWorkshop + asyncAsync
Outputdifferent
Scenario Set, Strategic Implications, Robust OptionsFunnel report, Drop-off analysis, Optimization hypothesesAssumption map, Test backlog, Risk rankingInterest Metrics, Conversion Signal, Learning Note
Tagsno overlap
StrategyUncertaintyPlanning
AnalyticsConversionGrowth
AssumptionsRiskExperimentsValidation
ValidationExperimentsDemandGrowth
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