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Criterion
Scenario Planning method illustration showing its working structure
Business Strategy
Scenario Planning
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Purposedifferent
Scenario Planning opens the view to several plausible futures instead of a single forecast. The method protects strategies from depending on too narrow an expected path.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric.
Complexitydifferent
HighMediumLowLow
Timedifferent
0.5-2 Tage1-5 Tage1-5 Tage30-60 min
Participantsdifferent
4-12NutzertrafficNutzertraffic1-5
Formatdifferent
WorkshopAsyncAsyncWorkshop + async
Outputdifferent
Scenario Set, Strategic Implications, Robust OptionsClick Data, Interest Signal, Learning DecisionInterest Metrics, Conversion Signal, Learning NoteCompleted Experiment Canvas, Success Metric
Tagsno overlap
StrategyUncertaintyPlanning
ValidationExperimentsDemandDiscovery
ValidationExperimentsDemandGrowth
ExperimentsValidationDiscoveryHypothesis
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