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Criterion
Scenario Planning method illustration showing its working structure
Business Strategy
Scenario Planning
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Purposedifferent
Scenario Planning opens the view to several plausible futures instead of a single forecast. The method protects strategies from depending on too narrow an expected path.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.
Complexitydifferent
HighMediumLowLow
Timedifferent
0.5-2 Tage1-5 Tage25-40 min1-5 Tage
Participantsdifferent
4-12Nutzertraffic1-5Nutzertraffic
Formatdifferent
WorkshopAsyncWorkshop + asyncAsync
Outputdifferent
Scenario Set, Strategic Implications, Robust OptionsClick Data, Interest Signal, Learning DecisionLearning Card with evidence and next actionInterest Metrics, Conversion Signal, Learning Note
Tagsno overlap
StrategyUncertaintyPlanning
ValidationExperimentsDemandDiscovery
ExperimentsValidationDiscoveryLearning
ValidationExperimentsDemandGrowth
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