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Criterion
Scenario Planning method illustration showing its working structure
Business Strategy
Scenario Planning
Paper illustration for Diary Study.
UX Research
Diary Study
Paper illustration for Communication Plan
Delivery
Communication Plan
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Purposedifferent
Scenario Planning opens the view to several plausible futures instead of a single forecast. The method protects strategies from depending on too narrow an expected path.When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory.When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.
Complexitydifferent
HighMediumLowMedium
Timedifferent
0.5-2 Tage1-4 Wochen45-90 min45-90 min
Participantsdifferent
4-125-202-63-8
Formatdifferent
WorkshopAsyncWorkshop + asyncWorkshop
Outputdifferent
Scenario Set, Strategic Implications, Robust OptionsDiary Entries, Longitudinal Patterns, Experience TimelineCommunication Plan, Channel Matrix, Message CadenceImpact Map, Outcome Hypotheses, Delivery Options
Tagsno overlap
StrategyUncertaintyPlanning
UX researchTrackingBehavior
CommunicationStakeholdersDeliveryPlanning
OutcomesStrategyBehaviorPlanning
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