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| Criterion |  Business Strategy Scenario Planning |  Innovation Design Thinking |  Business Strategy GAP Analysis |  Business Strategy Blue Ocean Strategy Canvas |
|---|---|---|---|---|
Purposedifferent | Scenario Planning opens the view to several plausible futures instead of a single forecast. The method protects strategies from depending on too narrow an expected path. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. |
Complexitydifferent | High | High | Medium | Medium |
Timedifferent | 0.5-2 Tage | 1 Tag bis mehrere Wochen | 1-3 h | 2-4 h |
Participantsdifferent | 4-12 | 4-10 | 2-8 | 3-10 |
Formatdifferent | Workshop | Workshop | Workshop + async | Workshop |
Outputdifferent | Scenario Set, Strategic Implications, Robust Options | Problem Statement, Prototype, Test Learnings | Gap Matrix, Action Plan, Risk Notes | Strategy Canvas, Value Curve, ERRC Actions |
Tagsno overlap | StrategyUncertaintyPlanning | InnovationPrototypeResearch | StrategyAnalysisPlanning | StrategyPositioningInnovationValue |