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Criterion
Scenario Planning method illustration showing its working structure
Business Strategy
Scenario Planning
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
A hypothetical failure makes concrete risks, signals, and fitting mitigations visible.
Decision Making
Pre-Mortem
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
Scenario Planning opens the view to several plausible futures instead of a single forecast. The method protects strategies from depending on too narrow an expected path.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
HighMediumLowHigh
Timedifferent
0.5-2 Tage45-60 min20–45 min1-4 Wochen
Participantsdifferent
4-122-8Small cross-functional group1-6
Formatdifferent
WorkshopWorkshop + asyncWorkshopAsync
Outputdifferent
Scenario Set, Strategic Implications, Robust OptionsAssumption map, Test backlog, Risk rankingRisk list, Mitigation plan, Assumption logExperiment results, Decision log, Learning summary
Tagsno overlap
StrategyUncertaintyPlanning
AssumptionsRiskExperimentsValidation
RiskDecisionFailurePlanning
ExperimentsGrowthAnalyticsValidation
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