View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  Business Strategy Scenario Planning |  Growth A/B Testing |  Product Discovery Assumption Mapping |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | Scenario Planning opens the view to several plausible futures instead of a single forecast. The method protects strategies from depending on too narrow an expected path. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | High | High | Medium | Low |
Timedifferent | 0.5-2 Tage | 1-4 Wochen | 45-60 min | 1-5 Tage |
Participantsdifferent | 4-12 | 1-6 | 2-8 | Nutzertraffic |
Formatdifferent | Workshop | Async | Workshop + async | Async |
Outputdifferent | Scenario Set, Strategic Implications, Robust Options | Experiment results, Decision log, Learning summary | Assumption map, Test backlog, Risk ranking | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | StrategyUncertaintyPlanning | ExperimentsGrowthAnalyticsValidation | AssumptionsRiskExperimentsValidation | ValidationExperimentsDemandGrowth |