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Criterion
Paper board with the four ROAM fields Resolved, Owned, Accepted, and Mitigated.
Agile
ROAM Board
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration of Team API with its method-specific working model.
Team Design
Team API
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Purposedifferent
When work needs to move between different states or columns, it makes that movement and its handoffs legible. It sorts work by value, risk, and delivery ability. The result is captured as a ROAM Board and an Owner List.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When expectations between teams stay fuzzy, it describes how a team can be reached, used, and held accountable. It clarifies responsibility, interaction, and load between teams. The result is captured as a Team API document.When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.
Complexitydifferent
LowMediumLowMedium
Timedifferent
20-40 min initial, dann laufend2-4 hHalf day initial, dann laufend1-3 h
Participantsdifferent
3-154-10Ein Team plus Stakeholder3-10
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop
Outputdifferent
ROAM Board, Owner ListJourney Map, Pain-point List, Opportunity BacklogTeam API DocumentCustomer Journey Canvas, Pain Points, Experience Opportunities
Tagsno overlap
RiskAgileTrackingAlignment
JourneyServiceService design
TeamAlignmentCommunicationService
JourneyCustomerService designCanvas
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