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| Criterion |  Agile ROAM Board |  UX Research First-click Testing |  Product Discovery Assumption Mapping |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When work needs to move between different states or columns, it makes that movement and its handoffs legible. It sorts work by value, risk, and delivery ability. The result is captured as a ROAM Board and an Owner List. | When users immediately turn the wrong way on a screen or wireframe, first click testing checks initial orientation at high speed. The first click shows early whether expectation, labeling, and wayfinding fit together. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Low | Low | Medium | High |
Timedifferent | 20-40 min initial, dann laufend | 1-2 Tage | 45-60 min | 1-4 Wochen |
Participantsdifferent | 3-15 | 10-30 | 2-8 | 1-6 |
Formatdifferent | Workshop + async | Async | Workshop + async | Async |
Outputdifferent | ROAM Board, Owner List | Click Heatmap, Success Rate, Design Recommendations | Assumption map, Test backlog, Risk ranking | Experiment results, Decision log, Learning summary |
Tagsno overlap | RiskAgileTrackingAlignment | UXNavigationFindabilityValidation | AssumptionsRiskExperimentsValidation | ExperimentsGrowthAnalyticsValidation |