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| Criterion |  Agile ROAM Board |  UX Research First-click Testing |  Growth A/B Testing |  Product Discovery Fake Door Test |
|---|---|---|---|---|
Purposedifferent | When work needs to move between different states or columns, it makes that movement and its handoffs legible. It sorts work by value, risk, and delivery ability. The result is captured as a ROAM Board and an Owner List. | When users immediately turn the wrong way on a screen or wireframe, first click testing checks initial orientation at high speed. The first click shows early whether expectation, labeling, and wayfinding fit together. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitydifferent | Low | Low | High | Medium |
Timedifferent | 20-40 min initial, dann laufend | 1-2 Tage | 1-4 Wochen | 1-5 Tage |
Participantsdifferent | 3-15 | 10-30 | 1-6 | Nutzertraffic |
Formatdifferent | Workshop + async | Async | Async | Async |
Outputdifferent | ROAM Board, Owner List | Click Heatmap, Success Rate, Design Recommendations | Experiment results, Decision log, Learning summary | Click Data, Interest Signal, Learning Decision |
Tagsno overlap | RiskAgileTrackingAlignment | UXNavigationFindabilityValidation | ExperimentsGrowthAnalyticsValidation | ValidationExperimentsDemandDiscovery |