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| Criterion |  Agile ROAM Board |  Innovation Design Thinking |  Growth A/B Testing |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | When work needs to move between different states or columns, it makes that movement and its handoffs legible. It sorts work by value, risk, and delivery ability. The result is captured as a ROAM Board and an Owner List. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Low | High | High | Low |
Timedifferent | 20-40 min initial, dann laufend | 1 Tag bis mehrere Wochen | 1-4 Wochen | 1-5 Tage |
Participantsdifferent | 3-15 | 4-10 | 1-6 | Nutzertraffic |
Formatdifferent | Workshop + async | Workshop | Async | Async |
Outputdifferent | ROAM Board, Owner List | Problem Statement, Prototype, Test Learnings | Experiment results, Decision log, Learning summary | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | RiskAgileTrackingAlignment | InnovationPrototypeResearch | ExperimentsGrowthAnalyticsValidation | ValidationExperimentsDemandGrowth |