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| Criterion |  Agile ROAM Board |  Growth A/B Testing |  Product Discovery Smoke Test |  Product Discovery Experiment Canvas |
|---|---|---|---|---|
Purposedifferent | When work needs to move between different states or columns, it makes that movement and its handoffs legible. It sorts work by value, risk, and delivery ability. The result is captured as a ROAM Board and an Owner List. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. |
Complexitydifferent | Low | High | Low | Low |
Timedifferent | 20-40 min initial, dann laufend | 1-4 Wochen | 1-5 Tage | 30-60 min |
Participantsdifferent | 3-15 | 1-6 | Nutzertraffic | 1-5 |
Formatdifferent | Workshop + async | Async | Async | Workshop + async |
Outputdifferent | ROAM Board, Owner List | Experiment results, Decision log, Learning summary | Interest Metrics, Conversion Signal, Learning Note | Completed Experiment Canvas, Success Metric |
Tagsno overlap | RiskAgileTrackingAlignment | ExperimentsGrowthAnalyticsValidation | ValidationExperimentsDemandGrowth | ExperimentsValidationDiscoveryHypothesis |