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| Criterion |  Agile ROAM Board |  Growth A/B Testing |  Product Discovery Fake Door Test |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | When work needs to move between different states or columns, it makes that movement and its handoffs legible. It sorts work by value, risk, and delivery ability. The result is captured as a ROAM Board and an Owner List. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Low | High | Medium | Low |
Timedifferent | 20-40 min initial, dann laufend | 1-4 Wochen | 1-5 Tage | 1-5 Tage |
Participantsdifferent | 3-15 | 1-6 | Nutzertraffic | Nutzertraffic |
Formatdifferent | Workshop + async | Async | Async | Async |
Outputdifferent | ROAM Board, Owner List | Experiment results, Decision log, Learning summary | Click Data, Interest Signal, Learning Decision | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | RiskAgileTrackingAlignment | ExperimentsGrowthAnalyticsValidation | ValidationExperimentsDemandDiscovery | ValidationExperimentsDemandGrowth |