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Criterion
Paper illustration of Riskiest Assumption Test with a method-specific labelled workspace.
Product Discovery
Riskiest Assumption Test
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Purposedifferent
When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric.
Complexitydifferent
MediumLowHighLow
Timedifferent
1-2 Wochen pro Iteration1-5 Tage1-4 Wochen30-60 min
Participantsdifferent
2-6Nutzertraffic1-61-5
Formatdifferent
Workshop + asyncAsyncAsyncWorkshop + async
Outputdifferent
Prioritized Assumption List, Test Plan, Results ReportInterest Metrics, Conversion Signal, Learning NoteExperiment results, Decision log, Learning summaryCompleted Experiment Canvas, Success Metric
Tags2 shared
ExperimentsValidationDiscoveryAssumptions
ValidationExperimentsDemandGrowth
ExperimentsGrowthAnalyticsValidation
ExperimentsValidationDiscoveryHypothesis
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