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Criterion
Paper illustration of Riskiest Assumption Test with a method-specific labelled workspace.
Product Discovery
Riskiest Assumption Test
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
1-2 Wochen pro Iteration1-3 h45-90 min1-5 Tage
Participantsdifferent
2-61-52-8Nutzertraffic
Formatdifferent
Workshop + asyncAsyncWorkshop + asyncAsync
Outputdifferent
Prioritized Assumption List, Test Plan, Results ReportFunnel report, Drop-off analysis, Optimization hypothesesAssumption List, Critical Assumptions, Learning PlanClick Data, Interest Signal, Learning Decision
Tagsno overlap
ExperimentsValidationDiscoveryAssumptions
AnalyticsConversionGrowth
AssumptionsRiskDecisionDiscovery
ValidationExperimentsDemandDiscovery
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