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| Criterion |  Decision Making Risk Matrix |  UX Research Empathy Mapping |  Growth A/B Testing |  Product Strategy ICE Scoring |
|---|---|---|---|---|
Purposedifferent | When a project faces many possible disruptions, it quickly becomes unclear which risks deserve attention first. It separates options, evaluation criteria, and open risks. The result is captured as a Risk Matrix and a Top Risk List. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. |
Complexitydifferent | Low | Low | High | Low |
Timedifferent | 30-60 min | 30–60 min | 1-4 Wochen | 30-60 min |
Participantsdifferent | 3-10 | 4-8 | 1-6 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Async | Workshop + async |
Outputdifferent | Risk Matrix, Top Risk List | Empathy Map, Assumptions List, Research Gaps | Experiment results, Decision log, Learning summary | ICE Table, Top Idea List |
Tagsno overlap | RiskDecisionPrioritizationAssessment | SynthesisQualitativeWorkshop | ExperimentsGrowthAnalyticsValidation | PrioritizationScoringGrowthDecision |