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Criterion
Paper illustration of a scoring table with four factor columns, a calculator and three ordered initiative cards.
Product Strategy
RICE Scoring
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration of a calibrated five-by-five risk matrix with response cards.
Decision Making
Risk Matrix
Purposedifferent
When many initiatives compete for the same resources, it brings reach, impact, confidence, and effort into one shared ranking. It makes prioritization economically connectable.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.When a project faces many possible disruptions, it quickly becomes unclear which risks deserve attention first. It separates options, evaluation criteria, and open risks. The result is captured as a Risk Matrix and a Top Risk List.
Complexitydifferent
MediumLowLowLow
Timedifferent
60-90 min30–60 min per interview45-90 min30-60 min
Participantsdifferent
2-101 participant per interview2-83-10
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
RICE Scores, Ranked List, Assumption LogInterview Notes, Themes, Insight SummaryAssumption List, Critical Assumptions, Learning PlanRisk Matrix, Top Risk List
Tagsno overlap
PrioritizationScoringRoadmapTradeoffs
QualitativeResearchCustomerDiscovery
AssumptionsRiskDecisionDiscovery
RiskDecisionPrioritizationAssessment
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