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| Criterion |  Innovation Reverse Brainstorming |  Product Discovery Assumption Mapping |  Growth A/B Testing |  Innovation Lotus Blossom |
|---|---|---|---|---|
Purposedifferent | For persistent errors or blockages, the method shifts the view to the opposite of the desired effect. It exposes the mechanics of failure and makes hidden causes easier to grasp. This makes improvement more concrete and the problem clearer. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When a central question feels too large, the method breaks it into neighboring topic fields with their own depth of ideation. It holds structure and openness at the same time, so adjacent perspectives don't get lost. This grows an idea space out of a core problem. |
Complexitydifferent | Low | Medium | High | Low |
Timedifferent | 30-60 min | 45-60 min | 1-4 Wochen | 45-90 min |
Participantsdifferent | 3-12 | 2-8 | 1-6 | 3-10 |
Formatdifferent | Workshop | Workshop + async | Async | Workshop |
Outputdifferent | Reverse Ideas, Risk Themes, Solution Ideas | Assumption map, Test backlog, Risk ranking | Experiment results, Decision log, Learning summary | Lotus Diagram, Idea Themes, Shortlist |
Tagsno overlap | BrainstormingIdeationCreativityRisk | AssumptionsRiskExperimentsValidation | ExperimentsGrowthAnalyticsValidation | BrainstormingIdeationCreativityDivergenceWorkshop |