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| Criterion |  Innovation Rapid Ideation |  Product Discovery Smoke Test |  Innovation Crazy 8s |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When a decision needs to be prepared quickly, the method generates many solution-close variants in a short time. It deliberately relies on pace to undercut self-censorship and perfectionism. This quickly produces a usable field for prioritization and further work. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | With only a few minutes available and a still-fuzzy solution search, the method forces a wide range of variants. It produces fast sketches before the first idea can settle in, making different directions directly comparable and open to further development. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Low | Low | Low | High |
Timedifferent | 5-20 min | 1-5 Tage | 8-15 min | 1-4 Wochen |
Participantsdifferent | 1-20 | Nutzertraffic | 1-10 | 1-6 |
Formatdifferent | Workshop + async | Async | Workshop | Async |
Outputdifferent | Ideenpool, Roh-Shortlist, Cluster | Interest Metrics, Conversion Signal, Learning Note | Sketch Set, Idea Shortlist, Direction Options | Experiment results, Decision log, Learning summary |
Tagsno overlap | BrainstormingIdeationDivergenceSpeed | ValidationExperimentsDemandGrowth | BrainstormingSketchingSpeedDivergenceDesign sprint | ExperimentsGrowthAnalyticsValidation |