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Criterion
Paper illustration for RAPID
Decision Making
RAPID
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Purposedifferent
In complex management decisions, clarity is often missing about who recommends, who agrees, and who makes the decision. RAPID creates this assignment and stabilizes decisions across several levels.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.
Complexitydifferent
MediumLowMediumLow
Timedifferent
45-90 min30–60 min per interview30-60 min je Interview45-90 min
Participantsdifferent
3-121 participant per interview5-12 Interviews2-8
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
RAPID Role Map, Recommendation, Decision LogInterview Notes, Themes, Insight SummaryInterview Notes, Opportunity Themes, Customer QuotesAssumption List, Critical Assumptions, Learning Plan
Tagsno overlap
DecisionRolesGovernance
QualitativeResearchCustomerDiscovery
DiscoveryInterviewsOpportunityCustomer
AssumptionsRiskDecisionDiscovery
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