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| Criterion | ![]() Delivery RAID Log | ![]() UX Research User Interviews | ![]() Product Discovery Opportunity Interview | ![]() UX Research Personas |
|---|---|---|---|---|
Purposedifferent | Helps clarify scope, sequence, and delivery flow in concrete terms. It makes work, boundaries, and order steerable. The result is captured as a RAID Log and a source for status reporting. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. |
Complexitydifferent | Low | Low | Medium | Medium |
Timedifferent | 30 min Setup, dann laufend | 30–60 min per interview | 30-60 min je Interview | 1-3 Tage |
Participantsdifferent | 1-3 maintaining, briefing for everyone | 1 participant per interview | 5-12 Interviews | Internes Team |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | RAID Log, Status Report Source | Interview Notes, Themes, Insight Summary | Interview Notes, Opportunity Themes, Customer Quotes | Persona Profiles, Needs Summary, Scenario Notes |
Tagsno overlap | RiskTrackingStakeholdersGovernance | QualitativeResearchCustomerDiscovery | DiscoveryInterviewsOpportunityCustomer | ResearchCustomerSynthesis |



