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| Criterion |  Delivery RAID Log |  Growth Funnel Analysis |  Product Discovery Test Card |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | Helps clarify scope, sequence, and delivery flow in concrete terms. It makes work, boundaries, and order steerable. The result is captured as a RAID Log and a source for status reporting. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Low | Medium | Low | High |
Timedifferent | 30 min Setup, dann laufend | 1-3 h | 20-35 min | 1-4 Wochen |
Participantsdifferent | 1-3 maintaining, briefing for everyone | 1-5 | 1-5 | 1-6 |
Formatdifferent | Async | Async | Workshop + async | Async |
Outputdifferent | RAID Log, Status Report Source | Funnel report, Drop-off analysis, Optimization hypotheses | Test Card with a pre-set threshold | Experiment results, Decision log, Learning summary |
Tagsno overlap | RiskTrackingStakeholdersGovernance | AnalyticsConversionGrowth | ExperimentsValidationDiscoveryHypothesis | ExperimentsGrowthAnalyticsValidation |