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Criterion
Paper illustration of RAID Log with a method-specific labelled workspace.
Delivery
RAID Log
A paper-based illustration representing Design Sprint with its core stages and visible working result.
Innovation
Design Sprint
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
Helps clarify scope, sequence, and delivery flow in concrete terms. It makes work, boundaries, and order steerable. The result is captured as a RAID Log and a source for status reporting.When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
LowHighLowHigh
Timedifferent
30 min Setup, dann laufend4-5 Tage1-5 Tage1-4 Wochen
Participantsdifferent
1-3 maintaining, briefing for everyone5-8Nutzertraffic1-6
Formatdifferent
AsyncWorkshopAsyncAsync
Outputdifferent
RAID Log, Status Report SourcePrototype, Test Findings, Decision RationaleInterest Metrics, Conversion Signal, Learning NoteExperiment results, Decision log, Learning summary
Tagsno overlap
RiskTrackingStakeholdersGovernance
Design sprintPrototypeValidationInnovation
ValidationExperimentsDemandGrowth
ExperimentsGrowthAnalyticsValidation
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