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| Criterion |  Delivery RAID Log |  Growth A/B Testing |  Delivery Communication Plan |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | Helps clarify scope, sequence, and delivery flow in concrete terms. It makes work, boundaries, and order steerable. The result is captured as a RAID Log and a source for status reporting. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Low | High | Low | Low |
Timedifferent | 30 min Setup, dann laufend | 1-4 Wochen | 45-90 min | 1-5 Tage |
Participantsdifferent | 1-3 maintaining, briefing for everyone | 1-6 | 2-6 | Nutzertraffic |
Formatdifferent | Async | Async | Workshop + async | Async |
Outputdifferent | RAID Log, Status Report Source | Experiment results, Decision log, Learning summary | Communication Plan, Channel Matrix, Message Cadence | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | RiskTrackingStakeholdersGovernance | ExperimentsGrowthAnalyticsValidation | CommunicationStakeholdersDeliveryPlanning | ValidationExperimentsDemandGrowth |