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| Criterion |  Product Strategy Product Vision Board |  Growth Flywheel |  Growth A/B Testing |  Facilitation Alignment Mapping |
|---|---|---|---|---|
Purposedifferent | When a product needs a shared direction, it connects target audience, benefit, and business picture in a clear vision. It makes the envisioned future legible for the team. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitydifferent | Low | Medium | High | Medium |
Timedifferent | 1-2 h | 60-120 min | 1-4 Wochen | 1-2 h |
Participantsdifferent | 2-8 | 3-8 | 1-6 | 4-12 |
Formatdifferent | Workshop + async | Workshop | Async | Workshop |
Outputdifferent | Product Vision Board, Vision Statement, Assumptions and Validation Questions | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Experiment results, Decision log, Learning summary | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | VisionCanvasStrategyAlignment | GrowthRetentionConversion | ExperimentsGrowthAnalyticsValidation | AlignmentStakeholdersStrategyFacilitation |