View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  Product Strategy Product Canvas |  Product Discovery Jobs to Be Done |  Product Discovery Kano Model |  Product Discovery Hypothesis Prioritization Canvas |
|---|---|---|---|---|
Purposedifferent | When product goal and feature scope don't yet fit cleanly together, it creates a shared working picture. It connects need, core features, and assumptions into a solid starting point. | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight. | When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-2 h | 1-3 Wochen | 1-2 Tage | 60-90 min |
Participantsdifferent | 2-8 | 5-12 Interviews | 10-50 | 3-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Product Canvas, Product Assumptions, Scope Notes | Job Stories, Outcome Statements, Opportunity List | Kano Matrix, Feature Classes, Priority Themes | Prioritization Canvas, Hypothesis Backlog |
Tagsno overlap | CanvasDiscoveryScope | CustomerOutcomesNeeds | SatisfactionPrioritizationCustomer | ExperimentsPrioritizationDiscoveryHypothesis |