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| Criterion |  Product Strategy Product Canvas |  Business Strategy GAP Analysis |  Business Strategy TOWS Matrix |  Product Discovery MVP Test Matrix |
|---|---|---|---|---|
Purposedifferent | When product goal and feature scope don't yet fit cleanly together, it creates a shared working picture. It connects need, core features, and assumptions into a solid starting point. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-2 h | 1-3 h | 1-2 h | 45-75 min |
Participantsdifferent | 2-8 | 2-8 | 3-10 | 2-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop |
Outputdifferent | Product Canvas, Product Assumptions, Scope Notes | Gap Matrix, Action Plan, Risk Notes | TOWS Matrix, Strategic Options, Priority Actions | Test Matrix, Test Plan |
Tagsno overlap | CanvasDiscoveryScope | StrategyAnalysisPlanning | StrategyAnalysisOptions | ExperimentsValidationDiscoveryOptions |