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Criterion
A paper-based illustration representing Product Canvas with its core stages and visible working result.
Product Strategy
Product Canvas
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Purposedifferent
When product goal and feature scope don't yet fit cleanly together, it creates a shared working picture. It connects need, core features, and assumptions into a solid starting point.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.
Complexitydifferent
MediumLowLowLow
Timedifferent
1-2 h45-90 min20-35 min1-2 h
Participantsdifferent
2-82-81-52-8
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Product Canvas, Product Assumptions, Scope NotesAssumption List, Critical Assumptions, Learning PlanTest Card with a pre-set thresholdDIBB document, Belief list, Bet list, Learning report
Tagsno overlap
CanvasDiscoveryScope
AssumptionsRiskDecisionDiscovery
ExperimentsValidationDiscoveryHypothesis
StrategyDecisionAssumptionsHypothesis
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