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Criterion
Process Mapping method illustration showing its working structure
Operations
Process Mapping
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration of a review with planned work, actual event sequence, comparison, and assigned improvement actions.
Operations
After-Action Review
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Purposedifferent
With a confusing workflow that has many handoffs, the method makes the actual process visible. It shows where work is passed on, delayed, or duplicated, so improvement targets the right spots.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.After missions or project phases with unclear outcomes, the method makes visible what actually happened and what can be learned from it. It separates course, effect, and causes so experience turns into solid improvement.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.
Complexitydifferent
MediumLowLowMedium
Timedifferent
1-3 h30–60 min per interview20-45 min30-60 min je Interview
Participantsdifferent
3-101 participant per interview3-125-12 Interviews
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Process Map, Handoff List, Improvement BacklogInterview Notes, Themes, Insight SummaryLessons learned, Action items, Event summaryInterview Notes, Opportunity Themes, Customer Quotes
Tagsno overlap
ProcessOperationsImprovement
QualitativeResearchCustomerDiscovery
LearningOperationsImprovement
DiscoveryInterviewsOpportunityCustomer
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