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Criterion
Process Mapping method illustration showing its working structure
Operations
Process Mapping
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Gemba Walk workspace showing the question, observations, and next decision.
Operations
Gemba Walk
Paper illustration of a review with planned work, actual event sequence, comparison, and assigned improvement actions.
Operations
After-Action Review
Purposedifferent
With a confusing workflow that has many handoffs, the method makes the actual process visible. It shows where work is passed on, delayed, or duplicated, so improvement targets the right spots.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When there is uncertainty about the real course of a process, the method brings observation to the place where work happens. It combines perception, follow-up questions, and process knowledge so decisions rest on actual workflows instead of assumptions.After missions or project phases with unclear outcomes, the method makes visible what actually happened and what can be learned from it. It separates course, effect, and causes so experience turns into solid improvement.
Complexitydifferent
MediumMediumLowLow
Timedifferent
1-3 h2-4 h30-120 min20-45 min
Participantsdifferent
3-104-102-63-12
Formatdifferent
WorkshopWorkshopWorkshopWorkshop + async
Outputdifferent
Process Map, Handoff List, Improvement BacklogJourney Map, Pain-point List, Opportunity BacklogObservation Notes, Improvement IdeasLessons learned, Action items, Event summary
Tagsno overlap
ProcessOperationsImprovement
JourneyServiceService design
LeanObservationProcessOperations
LearningOperationsImprovement
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