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| Criterion |  Operations Process Mapping |  Growth A/B Testing |  Operations Gemba Walk |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | With a confusing workflow that has many handoffs, the method makes the actual process visible. It shows where work is passed on, delayed, or duplicated, so improvement targets the right spots. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When there is uncertainty about the real course of a process, the method brings observation to the place where work happens. It combines perception, follow-up questions, and process knowledge so decisions rest on actual workflows instead of assumptions. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Medium | High | Low | Low |
Timedifferent | 1-3 h | 1-4 Wochen | 30-120 min | 1-5 Tage |
Participantsdifferent | 3-10 | 1-6 | 2-6 | Nutzertraffic |
Formatdifferent | Workshop | Async | Workshop | Async |
Outputdifferent | Process Map, Handoff List, Improvement Backlog | Experiment results, Decision log, Learning summary | Observation Notes, Improvement Ideas | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | ProcessOperationsImprovement | ExperimentsGrowthAnalyticsValidation | LeanObservationProcessOperations | ValidationExperimentsDemandGrowth |