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Criterion
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration of Opportunity Scoring with its method-specific working model.
Product Discovery
Opportunity Scoring
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Purposedifferent
When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes.When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
30-60 min je Interview30–60 min per interview60-120 min1-4 Wochen
Participantsdifferent
5-12 Interviews1 participant per interview3-63-10 Kunden
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Problem Evidence, Risk Notes, Customer SegmentsInterview Notes, Themes, Insight SummaryOpportunity Score Table, Top OutcomesConcierge Learnings, Service Blueprint, MVP Risks
Tags1 shared
DiscoveryInterviewsValidation
QualitativeResearchCustomerDiscovery
PrioritizationDiscoveryOutcomesNeeds
MVPValidationServiceDiscovery
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