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Criterion
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitydifferent
MediumLowLowMedium
Timedifferent
30-60 min je Interview30–60 min per interview25-40 min1-5 Tage
Participantsdifferent
5-12 Interviews1 participant per interview1-5Nutzertraffic
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncAsync
Outputdifferent
Problem Evidence, Risk Notes, Customer SegmentsInterview Notes, Themes, Insight SummaryLearning Card with evidence and next actionClick Data, Interest Signal, Learning Decision
Tags1 shared
DiscoveryInterviewsValidation
QualitativeResearchCustomerDiscovery
ExperimentsValidationDiscoveryLearning
ValidationExperimentsDemandDiscovery
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