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Criterion
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Purposedifferent
When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution.
Complexitydifferent
MediumLowLowMedium
Timedifferent
30-60 min je Interview30–60 min per interview30–60 min1-4 Wochen
Participantsdifferent
5-12 Interviews1 participant per interview4-83-10 Kunden
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Problem Evidence, Risk Notes, Customer SegmentsInterview Notes, Themes, Insight SummaryEmpathy Map, Assumptions List, Research GapsConcierge Learnings, Service Blueprint, MVP Risks
Tagsno overlap
DiscoveryInterviewsValidation
QualitativeResearchCustomerDiscovery
SynthesisQualitativeWorkshop
MVPValidationServiceDiscovery
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