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Criterion
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Architecture Inception Canvas method illustration showing its working structure
Architecture
Architecture Inception Canvas
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Purposedifferent
When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.The Architecture Inception Canvas bundles the first architecture questions into a compact decision picture. It fits when an initiative is still in motion but still needs clear guardrails.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.
Complexitydifferent
MediumLowLowMedium
Timedifferent
30-60 min je Interview30–60 min per interview1-2 h30-60 min je Interview
Participantsdifferent
5-12 Interviews1 participant per interview3-85-12 Interviews
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Problem Evidence, Risk Notes, Customer SegmentsInterview Notes, Themes, Insight SummaryInception Canvas, Risks, Goal List, Open QuestionsInterview Notes, Opportunity Themes, Customer Quotes
Tagsno overlap
DiscoveryInterviewsValidation
QualitativeResearchCustomerDiscovery
AlignmentArchitectureCanvas
DiscoveryInterviewsOpportunityCustomer
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