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| Criterion |  Product Discovery Problem Interview |  Decision Making Trade-off Analysis |  Product Strategy ICE Scoring |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution. | With limited resources, quality, speed, cost, and risk almost always compete with each other. Trade-off Analysis makes these tensions explicit and prevents decisions from producing hidden side effects. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | Low | High |
Timedifferent | 30-60 min je Interview | 45-120 min | 30-60 min | 1-4 Wochen |
Participantsdifferent | 5-12 Interviews | 2-8 | 2-8 | 1-6 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Async |
Outputdifferent | Problem Evidence, Risk Notes, Customer Segments | Trade-off Matrix, Criteria List, Decision Rationale, Accepted Downsides | ICE Table, Top Idea List | Experiment results, Decision log, Learning summary |
Tagsno overlap | DiscoveryInterviewsValidation | TradeoffsDecisionCriteriaOptions | PrioritizationScoringGrowthDecision | ExperimentsGrowthAnalyticsValidation |